Brand Storytelling

Portfolio

Copywriting

I’m passionate about creating focused, elegant, in-voice, and on-brand copywriting that results in quantifiable action — from brand guides and case studies to product proposals to whitepapers.

Marketer’s Guide to Joy

International experiential marketing juggernaut Group Delphi commissioned this whitepaper, The Marketer’s Guide to Joy, as part of their content marketing program. I researched and wrote this comprehensive guide, which, naturally, was a joy to produce. The Marketer's Guide to… by Daedalus Howell

DotBots

A whitepaper about bespoke robotics solutions is a unique kind of challenge. How does one convey the arcane technological information to the lay reader in a manner that isn’t overly abstruse? Very meticulously and with concrete, comprehensible metaphors. This was the order of the day for the DotBots whitepaper (brand names changed to protect client […]

Andculture

Creativity and empathy are at the core of human-centered design — the forte of this client. They needed a Brand Guide to help distill their messaging as a provider of inclusive, impactful solutions, and I was happy to create the copy. Andculture Brand Guide by Daedalus Howell on Scribd

Best Effects: Octavader

The best way to go from pitch to product is with a solid product proposal. This one is for a guitar pedal company that sought to license the likeness of everyone’s favorite Star Wars villain. Best Effects Proposal by Daedalus Howell on Scribd

Law Firm IT Needs

This was an interesting assignment: Alternis IT offers concierge-level information technology services to an array of clients—among them, law firms. IT CaseStudy LawFirm by Daedalus Howell on Scribd

Content Marketing & Blogs

Since the advent of open-source content management systems, I’ve been blogging for hire and otherwise. Below are links to works representing a range of subjects and styles — from business to food and health to humor.

Everything You Wanted to Know About Tomatoes (But Were Afraid to Ask)

I wrote several blog posts for Organic Authority, including copy for email campaigns, surveys, and other commerce-related material. Fridge or counter? Fruit or veg? We’ve got your tomato answers. Tomatoes are as ubiquitous as they are mysterious. Are they fruits or vegetables? How did a native of South America become a staple of European cuisine? […]

Your Crisis Communication Guide

Remember when 2019 had crisis communication professionals working overtime?

There was the famous “Varsity Blues” scandal which revealed that officials at elite colleges had accepted bribes from prominent families to admit their kids. Academic and celebrity careers alike vaporized as those involved spun their stories to the media with varying degrees of sincerity.

Why Words Like “Moist” Make Your Skin Crawl

I wrote a series of pop psychology and wine-related blog content for Men’s Health. This was a reader favorite. Is it the word itself that creeps us out? Or what we think the word describes? Loin juice. That’s the image conjured in Ben Nettleton’s mind when he hears the word “moist.” The Houston-based web editor […]

Is This Man Too Sexy for Petaluma?

This post was part of a series of posts I wrote under the title The Rivertown Report for the Petaluma Argus-Courier. Yes – And Eli Lucas is Just What Petaluma Needs Right Now Suppose you’ve spent any time downtown in the past 18 months. In that case, you’ve likely witnessed the sinewy blaze of funky white […]

Wake Up and Smell National Coffee Day

Naturally, I keep my own blog at dhowell.com/blog with well over 1K posts. Americans consume 491 million cups of coffee every day, and a disproportionate amount of that is due to me. Had the National Coffee Association, who conducted the survey, called me, I might’ve helped get that number to a cool half billion. I’m […]

Editorial

I’m a seasoned, award-winning journalist and editor, well-steeped in arts, lifestyle, and entertainment reporting (resume here). Below are some selected sample works and links to my published work online.

DVDs Are Flat Circles

Since 2019, I’ve been the Pacific Sun and North Bay Bohemian newspaper editor (click-thru for clips). Below is an award-winning sample of some of my work. Bedrock Video by Daedalus Howell on Scribd

Surviving Imbibing

One of the perks of working in Wine Country is writing about it. Here’s a cheeky spin on the conventional boozy article written for the North Bay Bohemian (click for more clips), where I am the editor. Surviving Imbibing by Daedalus Howell on Scribd

Magazines

I’ve been the editor of several magazines — here are some representative editions.