Brand Storytelling

Project Type: Copywriting

  • Law Firm IT Needs

    Law Firm IT Needs

    This was an interesting assignment: Alternis IT offers concierge-level information technology services to an array of clients—among them, law firms. IT CaseStudy LawFirm by Daedalus Howell on Scribd

  • Best Effects: Octavader

    Best Effects: Octavader

    The best way to go from pitch to product is with a solid product proposal. This one is for a guitar pedal company that sought to license the likeness of everyone’s favorite Star Wars villain. Best Effects Proposal by Daedalus Howell on Scribd

  • Andculture

    Andculture

    Creativity and empathy are at the core of human-centered design — the forte of this client. They needed a Brand Guide to help distill their messaging as a provider of inclusive, impactful solutions, and I was happy to create the copy. Andculture Brand Guide by Daedalus Howell on Scribd

  • DotBots

    DotBots

    A whitepaper about bespoke robotics solutions is a unique kind of challenge. How does one convey the arcane technological information to the lay reader in a manner that isn’t overly abstruse? Very meticulously and with concrete, comprehensible metaphors. This was the order of the day for the DotBots whitepaper (brand names changed to protect client…

  • Marketer’s Guide to Joy

    Marketer’s Guide to Joy

    International experiential marketing juggernaut Group Delphi commissioned this whitepaper, The Marketer’s Guide to Joy, as part of their content marketing program. I researched and wrote this comprehensive guide, which, naturally, was a joy to produce. The Marketer's Guide to… by Daedalus Howell