Brand Storytelling

Project Type: Whitepapers

  • DotBots


    A whitepaper about bespoke robotics solutions is a unique kind of challenge. How does one convey the arcane technological information to the lay reader in a manner that isn’t overly abstruse? Very meticulously and with concrete, comprehensible metaphors. This was the order of the day for the DotBots whitepaper (brand names changed to protect client…

  • Marketer’s Guide to Joy

    Marketer’s Guide to Joy

    International experiential marketing juggernaut Group Delphi commissioned this whitepaper, The Marketer’s Guide to Joy, as part of their content marketing program. I researched and wrote this comprehensive guide, which, naturally, was a joy to produce. The Marketer's Guide to… by Daedalus Howell